Tag: Classes

Learning from the Best

Joe Osnoss addresses a packed room of students gathered for Entrepreneurial Finance & Private Equity (EFPE) taught by Professor Steven Kaplan, one of Booth’s most coveted and ‘expensive’ (in terms of bid points, of course!) classes. Joe Osnoss...

What Does Data-Driven Marketing Really Mean?

One of my favorite posters on Booth’s campus says: “50 years ago, we revolutionized finance. Now we’re on to marketing.” In applying to Booth, I had heard that “data-driven marketing” was a growing trend and that the Booth curriculum would prepare...