Tag: Classes

What Does Data-Driven Marketing Really Mean?

One of my favorite posters on Booth’s campus says: “50 years ago, we revolutionized finance. Now we’re on to marketing.” In applying to Booth, I had heard that “data-driven marketing” was a growing trend and that the Booth curriculum would prepare...

The Practice of Leadership in Business

Prospective students will often ask current students, “What is your favorite course at Booth?” It can be difficult to pick just one! This week, Elizabeth Bozek tells us a bit more about one of her favorite classes at Booth thus far, The Practice of...