This fall, MillerCoors sponsored the Kilts Center for Marketing Analytics Case Competition exclusively for Booth students to experience what it’s like to be a brand manager focused on a fascinating, real challenge. The objective: Use vast amounts of...
I get it okay – between the rockstar Economics professors and Finance gurus walking around these halls – it can be easy to think that Booth is a haven for the quant-inclined. And I won’t lie to you, it is. Notwithstanding the explosion in...
I was born and raised in Panama City, Panama. I started my life in the corporate world when I turned 20, as a Customer Finance Manager at Procter & Gamble, and completed my undergrad degree at night, while working during the day. I loved this...
Even if you have a remote interest in marketing at Booth, Jean-Pierre Dubé is your guy. In his roles as the Sigmund E. Edelstone Professor of Marketing, director of the Kilts Marketing Center, and the course scheduler for the Marketing department...
One of my favorite posters on Booth’s campus says: “50 years ago, we revolutionized finance. Now we’re on to marketing.” In applying to Booth, I had heard that “data-driven marketing” was a growing trend and that the Booth curriculum would prepare...