Marketing – THE BOOTH EXPERIENCE

Engineered Unconventionality: The Pop-Tarts Bowl

By Jessica Olszyk, MBA Candidate, Kilts Marketing Fellow As Alex Sotiropoulos ’21 puts it, “Pop-Tarts didn’t just throw darts at...

Guest blog by Holly Holcomb On a crisp winter morning, Cord Frieden, ’04, a Booth alum and seasoned Product Manager,...

Professor Jean-Pierre (J.P.) Dubé is more than just a marketing professor at Booth – he’s a leading expert in pricing...

Guest blog by Furkan Akyurek The Kilts Center’s PM/PMM interview workshop stands out as one of the most valuable events...

First-year MBA student and Kilts Fellow Lorena Prates shares insights from the Kilts Center’s “Ask Alumni Why Product and Brand”...

Guest blog by Mason Yu The Marketing & Management Forum, hosted by the Kilts Center, is a unique opportunity to...

By Anna Petrilli, Class of 2025 At PitchCamp, the one-day workshop hosted by the Kilts Center, students learned how to...

Guest Blog by Team ReAI Intelligence: Nikhil Kishore, Shalini Suresh Kumar, Tomás Soracco, and Victor Sosa Team ReAI Intelligence, winners...

Guest blog by Holly Holcomb ChatGPT shot to popularity when it launched in late 2022, gaining one million users in...