In the 2022-23 year, the Kilts Center—which supports students interested in tech/product management, marketing, and brand and general management—launched its first training series. This set of three workshops served to help students gain practical...
By Guest Blogger: Austin Li CoonAs a former economic consultant looking to break into brand management, I can say that the Kilts Center’s Marketing Case Competition was the most meaningful and insightful professional experience of my Fall Quarter...
For many, the idea of marketing elicits scenes of Mad Men and tropes of the Golden Age of Advertising. But these idyllic days are long gone, and marketing today is much more than a jingle, an ad in the New York Times’ Sunday Edition, or a 30-second...
Recently, I had the opportunity to attend the Kilts Center’s Speaker Series with Judy Toland, VP Shared Solutions at Facebook. The event was co-sponsored by the Chicago Women in Business (CWIB) and African American MBA Association (AAMBAA) student...
As a Marketing Group co-chair, our plan for the 2021 Booth Marketing Group Conference was to host a dual-modality event, allowing for in-person and virtual attendance. However, as marketers have learned in the past years, things rarely go according...
