Marketing – THE BOOTH EXPERIENCE

Careers and Recruiting, Research and Learning Centers

“It’s okay to feel uncomfortable. It’s okay to feel anxious. It’s okay to feel uncertain.” Insights from a seasoned Product Manager

Guest blog by Holly Holcomb On a crisp winter morning, Cord Frieden, ’04, a Booth alum and seasoned Product Manager,...

Academics, Research and Learning Centers

Meet Professor J.P. Dubé: Booth’s Pricing Expert and Marketing Visionary

Professor Jean-Pierre (J.P.) Dubé is more than just a marketing professor at Booth – he’s a leading expert in pricing...

Careers and Recruiting, Research and Learning Centers

Interview Prep Adventures: Tales from Kilts Center’s Tech PM/PMM Workshop

Guest blog by Furkan Akyurek The Kilts Center’s PM/PMM interview workshop stands out as one of the most valuable events...

Academics, Student Experience

Discovering Careers in Product and Brand Management: Lessons from Booth Alumni

First-year MBA student and Kilts Fellow Lorena Prates shares insights from the Kilts Center’s “Ask Alumni Why Product and Brand”...

Research and Learning Centers, Student Experience, The Booth Experience Team

From Roundtables to the Real World: My Experience at the Marketing & Management Forum

Guest blog by Mason Yu The Marketing & Management Forum, hosted by the Kilts Center, is a unique opportunity to...

Academics

PitchCamp taught me “Know, Feel, Do.”

By Anna Petrilli, Class of 2025 At PitchCamp, the one-day workshop hosted by the Kilts Center, students learned how to...

Research and Learning Centers, Student Experience, The Booth Experience Team

Mastering the Kilts Case Competition: Insights from Team ReAI Intelligence

Guest Blog by Team ReAI Intelligence: Nikhil Kishore, Shalini Suresh Kumar, Tomás Soracco, and Victor Sosa Team ReAI Intelligence, winners...

Research and Learning Centers, The Booth Experience Team

The Future of Business with AI

Guest blog by Holly Holcomb ChatGPT shot to popularity when it launched in late 2022, gaining one million users in...

Academics, Careers and Recruiting, Research and Learning Centers, The Booth Experience Team

4 Questions with a Boothie: Tech Training Series @ Booth

In the 2022-23 year, the Kilts Center—which supports students interested in tech/product management, marketing, and brand and general management—launched its...