Even if you have a remote interest in marketing at Booth, Jean-Pierre Dubé is your guy. In his roles as the Sigmund E. Edelstone Professor of Marketing, director of the Kilts Marketing Center, and the course scheduler for the Marketing department...
One of my favorite posters on Booth’s campus says: “50 years ago, we revolutionized finance. Now we’re on to marketing.” In applying to Booth, I had heard that “data-driven marketing” was a growing trend and that the Booth curriculum would prepare...
Hi everyone! I’m Faria Jabbar, a second year at Booth. I’m excited to share my Booth experience with you over the course of this year, and hopefully help you imagine what your own Booth experience could look like. It’s hard to predict what this year...
In case you missed my previous posts on career switching and marketing classes at Booth, let me bring you up to speed. Prior to Booth, I trained as a clinical psychologist and worked as an assistant professor. Currently, I am a second year student...
As a career-switcher moving from psychology to marketing, Booth’s marketing coursework has been important for giving me the knowledge and skills I need to transition successfully to a new career. Although I have enjoyed many of my courses at Booth...