First-year MBA YaoYao Wang recently competed in a quantitative marketing case challenge sponsored by Booth’s Kilts Center for Marketing and Kraft Foods. It was a unique opportunity for YaoYao and her team to test out the marketing skills developed...
The next few posts on The Booth Experience will be written by first-year students as part of the Career Trek Series. Career Treks at Chicago Booth usually take place during winter break and allow students to visit firms outside of the Chicago area...
Anne Panek, a first-year student, recently attended the Marketing Group’s annual conference. This week, as part of a guest blog feature for The Booth Experience, we hear more about the conference itself and other activities that the group...
Curious about what a Brand Manager does all day? You’re in luck! This week Justen shared with TBE what it’s like to spend the summer getting a taste (no pun intended) of the Associate Brand Manager role at Kraft Foods. Check out his post below...