Booth Technology Club Talks Workshop: PM & PMM
Over the last few years, Booth students have been increasingly interested in pivoting to the technology industry post-business school. Just this year, tech became one of the Top 3 industries that Booth students recruited for. As Booth Technology Group (BTG) co-chairs, we love seeing an increasing interest in the tech industry and were excited as […]
How Nike does Marketing for Good
We sat down with second-year student Hannah Van Demark, a co-chair of the Media, Entertainment & Sports Group, to learn more about what drew her to Booth’s latest Marketing for Good event and what she learned by attending. The Marketing for Good series, hosted by the Kilts Center for Marketing, showcases how marketers and general […]
Final Reflections from The Booth Experience Team
It’s hard to believe we are Booth alumni now. Seems like just a few TNDCs and a couple classes ago that we started writing for this blog, and now another year has passed in a blink. This was certainly a year with much uncertainty, but one thing we know without doubt is that the value […]
Military MBAs at Booth
Mike Coss served in the Army as an Armored Assault Vehicle Officer — the branch of the Army that operates tanks and other tracked fighting vehicles that weigh in excess of 30 tons. He chose Booth for his MBA because it offered the best confluence of community and academics. Read on to hear more from […]
Military MBAs at Booth
Prior to b-school, Shaliya Dehipawala was a Field Artillery Officer in the United States Army. Knowing that he was making a big transition from the military to business, Shaliya wanted to be challenged in the classroom and to have a tight-knit community he could count on. The responsiveness of Booth’s Armed Forces Group during the MBA admissions […]
Military MBAs at Booth
Before coming to Booth, Matt Johnson was an Assault Amphibian Officer in the Marine Corps. Ongoing support from Booth’s Armed Forces Group and being able to shape his MBA experience from Day 1, set Matt up for success in a way that a one-size-fits-all curriculum wouldn’t have. We spoke with several of Booth’s veteran students […]
Welcome Class of 2021!
We’re thrilled to welcome our newest classmates to Chicago Booth! The Class of 2021 started their first day of Orientation today at the Harper Center, filling the Winter Garden with 590+ excited new Boothies. Deputy Dean Stacey Kole was so excited, she couldn’t help taking a selfie with everyone (check it out on here). Looking […]
Deciphering Consumer Desires with Data
For Lindie Wang, ’19, understanding marketing and making the best decisions comes down to leveraging and understanding the limitations of data. During her time at Booth, uncovering the power of analytics—and understanding the limitations of numbers—has been a critical lesson for her career as a brand manager. “Data was a big part of my exceptional […]
When Marketing Meets Innovation
When Shota Ido, ’19, applied to Booth, he’d already identified his next career move. In an application essay for Booth, he outlined his goal of becoming a product manager at an enterprise tech company after graduation. Now, thanks in part to the opportunities he had as a Kilts Marketing Fellow, Shota will realize that goal. […]