Professor Jean-Pierre (J.P.) Dubé is more than just a marketing professor at Booth – he’s a leading expert in pricing strategy and the Director of Booth’s Kilts Center for Marketing. This Spring Quarter, he’s teaching Pricing Strategies (BUSN 37202)...
Guest blog by Furkan Akyurek The Kilts Center’s PM/PMM interview workshop stands out as one of the most valuable events I’ve attended at Booth. It provided practical, actionable guidance that has already proven helpful and will continue to benefit...
Guest blog by by Anoop Vijayan Last fall, I had the opportunity to attend an enlightening session “Unlock the Power of AI in Your Job Search” hosted by the Kilts Center and led by Tiffany Vasilchik, ’91, and Estelle Shepherd, co-founders of Hot...
Guest blog by Keya Amin Source: Furniture Today Joe Megibow, former CEO of Casper Sleep—and previously of Bright Cellars and Purple, all brands famously linked to better rest—recently shared his strategies for navigating companies through...
First-year MBA student and Kilts Fellow Lorena Prates shares insights from the Kilts Center’s “Ask Alumni Why Product and Brand” event. Interactive sessions with Booth alumni from Microsoft, Meta, and Suja Life gave students a behind-the-scenes look...