By Guest Blogger: Gouthami Kamalnath, Class of 2024 Coming from a non-traditional background, I am always eager to learn more about the various roles and industries that students go into post-MBA, their motivations for doing so, and how they were...
For many, the idea of marketing elicits scenes of Mad Men and tropes of the Golden Age of Advertising. But these idyllic days are long gone, and marketing today is much more than a jingle, an ad in the New York Times’ Sunday Edition, or a 30-second...
Recently, I had the opportunity to attend the Kilts Center’s Speaker Series with Judy Toland, VP Shared Solutions at Facebook. The event was co-sponsored by the Chicago Women in Business (CWIB) and African American MBA Association (AAMBAA) student...
As a Marketing Group co-chair, our plan for the 2021 Booth Marketing Group Conference was to host a dual-modality event, allowing for in-person and virtual attendance. However, as marketers have learned in the past years, things rarely go according...
Over the last few years, Booth students have been increasingly interested in pivoting to the technology industry post-business school. Just this year, tech became one of the Top 3 industries that Booth students recruited for. As Booth...