Kilts Center for Marketing

Mastering the Kilts Case Competition: Insights from Team ReAI Intelligence

Guest Blog by Team ReAI Intelligence: Nikhil Kishore, Shalini Suresh Kumar, Tomás Soracco, and Victor Sosa Team ReAI Intelligence, winners...

The Booth Experience

January 23, 2024

The Future of Business with AI

Guest blog by Holly Holcomb ChatGPT shot to popularity when it launched in late 2022, gaining one million users in...

The Booth Experience

November 8, 2023

4 Questions with a Boothie: Tech Training Series @ Booth

In the 2022-23 year, the Kilts Center—which supports students interested in tech/product management, marketing, and brand and general management—launched its...

The Booth Experience

March 20, 2023

Breaking into Brand Management with the Marketing Case Competition

By Guest Blogger: Austin Li Coon As a former economic consultant looking to break into brand management, I can say...

The Booth Experience

January 31, 2023

What it takes to be a product manager (an abridged list)

By Guest Blogger: Gouthami Kamalnath, Class of 2024 Coming from a non-traditional background, I am always eager to learn more...

The Booth Experience

December 15, 2022

Reflections on Building a Career in Marketing at Booth

For many, the idea of marketing elicits scenes of Mad Men and tropes of the Golden Age of Advertising. But...

Saron Strait

July 14, 2022

The Power of Lifting Others Up

Recently, I had the opportunity to attend the Kilts Center’s Speaker Series with Judy Toland, VP Shared Solutions at Facebook....

Jen Juma

April 21, 2022

Practicing Agility in Times of Ambiguity: Marketing Group Conference

As a Marketing Group co-chair, our plan for the 2021 Booth Marketing Group Conference was to host a dual-modality event,...

Morgan Harden

March 25, 2022

Booth Technology Club Talks Workshop: PM & PMM

Over the last few years, Booth students have been increasingly interested in pivoting to the technology industry post-business school. Just...