Kilts Center for Marketing

Building Connections and Connected Solutions

Each year, the Kilts Center for Marketing hosts a Marketing Case Competition, where students form teams and hone essential skills...

Think about engaging storytelling, killer on-hands experience, creative and analytical resolutions and you will get Michelle St. Jacques, CMO of...

Product innovation is a huge part of the technology industry and a large part of what drew me to the...

2020 came with many (many!) challenges, but it had its good moments too. For me, one of those moments was...

As marketers, there is a certain fascination with the Super Bowl. This sporting event provides the largest stage for television...

As a first-year student finishing her first marketing course, I loved seeing how industry leaders and diverse voices have used...

Close your eyes for a moment and think about everything you did this morning. You probably opened your phone, checked...

I remember reading about the Kilts Center’s Marketing Case Competition when I was just an applicant last year. As a...

This year has required adjustment and flexibility not just from people, but also events. The 2020 Booth Marketing Conference was...