Kilts Center for Marketing

Who said marketing was soft?

Before coming to Booth, I had little idea what marketing was about. I worked as a management consultant and never...

One of my favorite things about Booth is that our professors aren’t just teachers and case-writers, but are equal parts...

This fall, MillerCoors sponsored the Kilts Center for Marketing Analytics Case Competition exclusively for Booth students to experience what it’s...

Over the past several years, Booth has invested significantly in many areas of concentration outside of the traditional finance field....

Even if you have a remote interest in marketing at Booth, Jean-Pierre Dubé is your guy. In his roles as...

First-year MBA YaoYao Wang recently competed in a quantitative marketing case challenge sponsored by Booth’s Kilts Center for Marketing and...

This week at The Booth Experience, we hear from Ashley Cleveland, a first-year student who is one of the newest...