Kilts Center for Marketing – THE BOOTH EXPERIENCE

Engineered Unconventionality: The Pop-Tarts Bowl

By Jessica Olszyk, MBA Candidate, Kilts Marketing Fellow As Alex Sotiropoulos ’21 puts it, “Pop-Tarts didn’t just throw darts at...

Guest blog by Holly Holcomb On a crisp winter morning, Cord Frieden, ’04, a Booth alum and seasoned Product Manager,...

Professor Jean-Pierre (J.P.) Dubé is more than just a marketing professor at Booth – he’s a leading expert in pricing...

Guest blog by Furkan Akyurek The Kilts Center’s PM/PMM interview workshop stands out as one of the most valuable events...

Guest blog by by Anoop Vijayan Last fall, I had the opportunity to attend an enlightening session “Unlock the Power...

Guest blog by Keya Amin Joe Megibow, former CEO of Casper Sleep—and previously of Bright Cellars and Purple, all brands...

First-year MBA student and Kilts Fellow Lorena Prates shares insights from the Kilts Center’s “Ask Alumni Why Product and Brand”...

Guest blog by Mason Yu The Marketing & Management Forum, hosted by the Kilts Center, is a unique opportunity to...

By Anna Petrilli, Class of 2025 At PitchCamp, the one-day workshop hosted by the Kilts Center, students learned how to...