This year has required adjustment and flexibility not just from people, but also events. The 2020 Booth Marketing Conference was...
November 18, 2020
As a first-year student pursuing marketing at Booth, one of my goals is to engage with faculty, alumni, and the...
October 23, 2020
With the pivot to an online student experience, the Kilts Center for Marketing put together Marketing Masters, a virtual event...
September 16, 2020
Katherine Bell, editor-in-chief at Quartz, a global business news site, has had extensive experience in the digital transformation of media...
August 24, 2020
We’re on Zoom for everything. Our classes, group meetings, happy hours, game nights, and catching up with loved ones. So...
May 15, 2020
Chicago Booth is an institution that encourages its students to empirically explore hypotheses by taking a data-driven and multidisciplinary approach...
February 24, 2020
For many technologists, Adobe is an example of innovation, collaboration, and impact. I still remember visiting the Adobe office in...
December 13, 2019
Amidst the many activities competing for Booth students’ time (e.g., recruiting, classwork, student groups, social events), a full classroom of...
November 22, 2019
For Lindie Wang, ’19, understanding marketing and making the best decisions comes down to leveraging and understanding the limitations of...
August 22, 2019
