Chicago Booth is an institution that encourages its students to empirically explore hypotheses by taking a data-driven and multidisciplinary approach to marketing. As a career switcher and a Kilts Marketing Fellow, I was able to apply this culture...
For many technologists, Adobe is an example of innovation, collaboration, and impact. I still remember visiting the Adobe office in San Jose, as part of the tech trek last year, and was in awe with the tailored “customer experience” created by Adobe...
Amidst the many activities competing for Booth students’ time (e.g., recruiting, classwork, student groups, social events), a full classroom of students made it their priority during lunchtime to hear Booth alum Andy Schmeltz, ’97, speak about his...
For Lindie Wang, ’19, understanding marketing and making the best decisions comes down to leveraging and understanding the limitations of data. During her time at Booth, uncovering the power of analytics—and understanding the limitations of...
When Shota Ido, ’19, applied to Booth, he’d already identified his next career move. In an application essay for Booth, he outlined his goal of becoming a product manager at an enterprise tech company after graduation. Now, thanks in part to the...