Coming into Booth, I knew for my summer internship that I wanted to recruit for Associate Brand Manager positions in the CPG space, specifically in Chicago. When I heard that MillerCoors was sponsoring a Case Competition through the Kilts Center for...
Chicago Booth has always had a strong reputation for finance and economics (8 Nobel Prizes, but who’s counting?). Much has been said about its offerings in those disciplines so I’ll let Booth’s reputation speak for itself. What I really want to do...
For those of us who want to pursue careers in marketing and product management, Chicago Booth and the Kilts Center for Marketing prepare us for our summer internships, and ultimately our full-time positions. In this series, a couple of my classmates...
It isn’t often that a young professional gets the chance to meet and engage in meaningful conversations with dozens of CEOs, CMOs, and senior executives, especially in a single afternoon. However, as a Booth student, myself and many of my...
Before coming to Booth, I had little idea what marketing was about. I worked as a management consultant and never had marketing-related projects. To be honest, I used to think of marketing as a soft area: people who are good at making advertisements...