Professor Jean-Pierre (J.P.) Dubé is more than just a marketing professor at Booth – he’s a leading expert in pricing strategy and the Director of Booth’s Kilts Center for Marketing. This Spring Quarter, he’s teaching Pricing Strategies (BUSN 37202)...
Guest blog by Furkan Akyurek The Kilts Center’s PM/PMM interview workshop stands out as one of the most valuable events I’ve attended at Booth. It provided practical, actionable guidance that has already proven helpful and will continue to benefit...
First-year MBA student and Kilts Fellow Lorena Prates shares insights from the Kilts Center’s “Ask Alumni Why Product and Brand” event. Interactive sessions with Booth alumni from Microsoft, Meta, and Suja Life gave students a behind-the-scenes look...
Guest blog by Mason Yu The Marketing & Management Forum, hosted by the Kilts Center, is a unique opportunity to connect with an elite group of CEOs, CPOs, and other high-ranking alumni executives. Students are invited to select two roundtable...
By Anna Petrilli, Class of 2025 At PitchCamp, the one-day workshop hosted by the Kilts Center, students learned how to supercharge their presentation skills. Participants got hands-on experience blending communication science, neuroscience, improv...