Marketing

Get to Know Amanda Traub

Hometown: Needham, MA Undergraduate School and Major: Connecticut College, Psychology Pre-Booth Job: Manager at Applied Marketing Science Summer Internship: Associate...

Amanda Traub

August 25, 2021

Product Innovation and Opportunities for Cross-Functionality

Product innovation is a huge part of the technology industry and a large part of what drew me to the...

Amita Prabhu

April 5, 2021

Exclusive Opportunity as a Kilts Marketing Fellow

2020 came with many (many!) challenges, but it had its good moments too. For me, one of those moments was...

Jaqueline Sanches

March 3, 2021

Deconstructing the Big Game: A Marketer’s Perspective on the Super Bowl

As marketers, there is a certain fascination with the Super Bowl. This sporting event provides the largest stage for television...

Anne Tong Colleen Casey

February 23, 2021

Marketing Through Disruption

As a first-year student finishing her first marketing course, I loved seeing how industry leaders and diverse voices have used...

Ceara Jemison

January 27, 2021

A Pact for Healthier Snacking in the Marketing Case Competition

I remember reading about the Kilts Center’s Marketing Case Competition when I was just an applicant last year. As a...

Harper Du

December 4, 2020

Facilitating a Virtual Marketing Group Conference

This year has required adjustment and flexibility not just from people, but also events. The 2020 Booth Marketing Conference was...

Kwaku Frimpong

November 18, 2020

How Brands Can Prioritize Equity Authentically

As a first-year student pursuing marketing at Booth, one of my goals is to engage with faculty, alumni, and the...

Chloe Saddler

October 23, 2020

Boothies Reflect on Kilts Marketing Masters

With the pivot to an online student experience, the Kilts Center for Marketing put together Marketing Masters, a virtual event...

Kilts Center for Marketing

September 16, 2020