Marketing

4 Questions with a Boothie: Tech Training Series @ Booth

In the 2022-23 year, the Kilts Center—which supports students interested in tech/product management, marketing, and brand and general management—launched its...

The Booth Experience

March 20, 2023

Breaking into Brand Management with the Marketing Case Competition

By Guest Blogger: Austin Li Coon As a former economic consultant looking to break into brand management, I can say...

The Booth Experience

January 31, 2023

Reflections on Building a Career in Marketing at Booth

For many, the idea of marketing elicits scenes of Mad Men and tropes of the Golden Age of Advertising. But...

Saron Strait

July 14, 2022

The Power of Lifting Others Up

Recently, I had the opportunity to attend the Kilts Center’s Speaker Series with Judy Toland, VP Shared Solutions at Facebook....

Jen Juma

April 21, 2022

Practicing Agility in Times of Ambiguity: Marketing Group Conference

As a Marketing Group co-chair, our plan for the 2021 Booth Marketing Group Conference was to host a dual-modality event,...

Morgan Harden

March 25, 2022

Booth’s Flexible Curriculum, Part-II

It’s almost the end of the winter quarter and we are back again with another article on our dear friend...

Sanjibita Mishra

March 13, 2022

How Nike does Marketing for Good

We sat down with second-year student Hannah Van Demark, a co-chair of the Media, Entertainment & Sports Group, to learn...

The Booth Experience

February 18, 2022

Building Connections and Connected Solutions

Each year, the Kilts Center for Marketing hosts a Marketing Case Competition, where students form teams and hone essential skills...

How Passion Fuels Marketing – Takeaways from the CMO of Molson Coors

Think about engaging storytelling, killer on-hands experience, creative and analytical resolutions and you will get Michelle St. Jacques, CMO of...

Camila Poggi

November 17, 2021