As a Marketing Group co-chair, our plan for the 2021 Booth Marketing Group Conference was to host a dual-modality event, allowing for in-person and virtual attendance. However, as marketers have learned in the past years, things rarely go according...
Over the last few years, Booth students have been increasingly interested in pivoting to the technology industry post-business school. Just this year, tech became one of the Top 3 industries that Booth students recruited for. As Booth...
We sat down with second-year student Hannah Van Demark, a co-chair of the Media, Entertainment & Sports Group, to learn more about what drew her to Booth’s latest Marketing for Good event and what she learned by attending. The Marketing for Good...
Each year, the Kilts Center for Marketing hosts a Marketing Case Competition, where students form teams and hone essential skills in marketing, management, and consulting. Students get hands-on experience in brand management by using consumer data...
Think about engaging storytelling, killer on-hands experience, creative and analytical resolutions and you will get Michelle St. Jacques, CMO of Molson Coors.