Guest Blog by Team ReAI Intelligence: Nikhil Kishore, Shalini Suresh Kumar, Tomás Soracco, and Victor SosaTeam ReAI Intelligence, winners of the 2023 Kilts Center Case Competition, share their perspective and learnings from their experience and why...
Guest blog by Holly Holcomb ChatGPT shot to popularity when it launched in late 2022, gaining one million users in just five days (it took Facebook 10 months). Over the past year, industries have had a myriad of reactions to AI. My background is in...
In the 2022-23 year, the Kilts Center—which supports students interested in tech/product management, marketing, and brand and general management—launched its first training series. This set of three workshops served to help students gain practical...
By Guest Blogger: Austin Li CoonAs a former economic consultant looking to break into brand management, I can say that the Kilts Center’s Marketing Case Competition was the most meaningful and insightful professional experience of my Fall Quarter...
For many, the idea of marketing elicits scenes of Mad Men and tropes of the Golden Age of Advertising. But these idyllic days are long gone, and marketing today is much more than a jingle, an ad in the New York Times’ Sunday Edition, or a 30-second...