Marketing

Boothies Reflect on Kilts Marketing Masters

With the pivot to an online student experience, the Kilts Center for Marketing put together Marketing Masters, a virtual event...

Kilts Center for Marketing

September 16, 2020

Case Studies in the Digital Transformation of Media

Katherine Bell, editor-in-chief at Quartz, a global business news site, has had extensive experience in the digital transformation of media...

Annie Pemberton

August 24, 2020

How to bring “delight” back into marketing

We’re on Zoom for everything. Our classes, group meetings, happy hours, game nights, and catching up with loved ones. So...

Neil Sethi

May 15, 2020

USING “NOT YOUR GRANDFATHER’S MARKETING” To Win The MARKETING CASE COMPETITION

Chicago Booth is an institution that encourages its students to empirically explore hypotheses by taking a data-driven and multidisciplinary approach...

Tim Larach

February 24, 2020

Sell Day: What Happens After the Offer

In business school, you spend a large fraction of fall quarter recruiting, and even more time in winter interviewing with...

Nicole Newman

December 4, 2019

CMO Insights: A Story of Sustainable Growth

In October, the Kilts Center for Marketing hosted a talk with Ann Mukherjee, ’94, Global CMO at SC Johnson &...

Mary Patonai

November 18, 2019

Deciphering Consumer Desires with Data

For Lindie Wang, ’19, understanding marketing and making the best decisions comes down to leveraging and understanding the limitations of...

The Booth Experience

August 22, 2019

When Marketing Meets Innovation

When Shota Ido, ’19, applied to Booth, he’d already identified his next career move. In an application essay for Booth,...

The Booth Experience

August 19, 2019

My burning questions answered firsthand at Marketing Day Forum

The Kilts Center for Marketing at Booth recently hosted the second annual Marketing Day Forum that brings together students and...

Monisha Shivakumar

May 22, 2019