In October, the Kilts Center for Marketing hosted a talk with Ann Mukherjee, ’94, Global CMO at SC Johnson & Son. As I sat in a room full of my fellow students, watching Ann, take the stage, I was ready to hear a story of a career journey...
For Lindie Wang, ’19, understanding marketing and making the best decisions comes down to leveraging and understanding the limitations of data. During her time at Booth, uncovering the power of analytics—and understanding the limitations of...
When Shota Ido, ’19, applied to Booth, he’d already identified his next career move. In an application essay for Booth, he outlined his goal of becoming a product manager at an enterprise tech company after graduation. Now, thanks in part to the...
The Kilts Center for Marketing at Booth recently hosted the second annual Marketing Day Forum that brings together students and industry leaders. Through round-table discussions with distinguished Booth Marketing alumni, students have the...
There are many ways Booth students interact with alumni throughout our MBA experience. Starting at Booth 20/20, a full day of alumni interaction during Orientation, to one-on-one networking, to Booth-sponsored talks, we have the opportunity to see...