Marketing

Women at Booth Series: Alumna Spotlight with Deanie Elsner

There are many ways Booth students interact with alumni throughout our MBA experience. Starting at Booth 20/20, a full day...

Monisha Shivakumar

March 22, 2019

Kilts Marketing Trek 2018

“Why are you here and not somewhere else?” is a Booth mantra that manifests itself in many ways in our...

Alex Stone

January 17, 2019

Tech Product Management Starter Pack

“Build a better bus system.” In 30 minutes!? Public transportation is a big policy problem in the United States and…Wait,...

JC Chung

January 14, 2019

Reflections of a Kilt’s Marketing Fellow

When I got into Booth, I was fortunate enough to be chosen as a Kilt’s Marketing Fellow. As a part...

Monisha Shivakumar

December 6, 2018

MillerCoors Timeline: Marketing Case Competition

Coming into Booth, I knew for my summer internship that I wanted to recruit for Associate Brand Manager positions in...

Kim Schaefer

November 26, 2018

4 Reasons to Go to Booth for Your Career in Marketing

Chicago Booth has always had a strong reputation for finance and economics (8 Nobel Prizes, but who’s counting?). Much has...

Andrea Aractingi

November 14, 2018

My Internship Inspired What I Want to Learn

As I sit and write this blog post, I am nearing the end of a truly eye-opening and transformative internship...

Andrea Aractingi

August 20, 2018

Get to Know Andrea Aractingi

I was born in New York but raised in Beirut, Lebanon, with a brief stint living in Thailand as a...

Andrea Aractingi

July 5, 2018

How I Used Marketing Frameworks in the Beverage Industry

During the summer between my first and second year at Booth, I was a marketing intern for the Tropicana team...

Annie Gorman

June 28, 2018