As marketers, there is a certain fascination with the Super Bowl. This sporting event provides the largest stage for television ads, with close to or exceeding 100 million viewers every year. Naturally, we are curious how marketers will use their...
As a first-year student finishing her first marketing course, I loved seeing how industry leaders and diverse voices have used their MBA to propel their careers at events hosted by the Kilts Center for Marketing. Keynote speakers Nina Barton...
Close your eyes for a moment and think about everything you did this morning. You probably opened your phone, checked your email and/or social media, texted a friend, or searched for something online. Now try to imagine how many people in the world...
I remember reading about the Kilts Center’s Marketing Case Competition when I was just an applicant last year. As a consultant interested in making a career switch to marketing, the competition seemed like an incredible opportunity to gain...
This year has required adjustment and flexibility not just from people, but also events. The 2020 Booth Marketing Conference was no exception. For the first time ever, the Booth Marketing Group organized a fully virtual Marketing Conference.From...