Tag Archives: Marketing

LoL – Not Only Short for Laugh out Loud

What is in your mind when someone mentions a business with more than 100 million monthly (27 million daily) active users? For me, social network and instant messaging seemed to be the only safe bets – it is the same size as Pinterest or LinkedIn according to Statista 2016 data. But let’s try harder and I will give you some hints – the average session length is around 40 minutes… in a row! Still no clue?

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Perseverance and Support

I was born and raised in Panama City, Panama. I started my life in the corporate world when I turned 20, as a Customer Finance Manager at Procter & Gamble, and completed my undergrad degree at night, while working during the day. I loved this world and was completely fascinated by the complexity, the excitement, the love for the brands, the interactions with consumers, the brilliant people that I worked with, and much more. A couple of years later, I decided I wanted to pursue a marketing career in the health & beauty industry, so I took a job as a Product Manager at L’Oreal. Even though I was in what I call, “the best school for Marketing and Business”, especially for emerging markets, I felt trapped in a bubble I couldn’t get out of. When I recognized this, I made the decision to pursue a more impactful and broader perspective of business through an MBA, rather than just continuing a traditional path of a CPG marketer. This is when I decided I wanted to pursue an MBA in the United States

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Valerie Angelkos Quintero  is a second-year Booth student recently featured on MBA Mama.  She wanted to share her story with The Booth Experience.

Coffee on the Third Floor – Jean-Pierre Dubé

Even if you have a remote interest in marketing at Booth, Jean-Pierre Dubé is your guy. In his roles as the Sigmund E. Edelstone Professor of Marketing, director of the Kilts Marketing Center, and the course scheduler for the Marketing department, Prof. Dubé is the primary gatekeeper of the breadth of marketing knowledge that reaches Booth students.  He is also an appointed Faculty Research Fellow at the National Bureau of Economic Research, such that his research areas span both quantitative marketing and economics.

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What Does Data-Driven Marketing Really Mean?

One of my favorite posters on Booth’s campus says: “50 years ago, we revolutionized finance. Now we’re on to marketing.” In applying to Booth, I had heard that “data-driven marketing” was a growing trend and that the Booth curriculum would prepare me for this new world of marketing. However, I wondered, do real companies really follow a data-centered approach to marketing? Can I be a good marketer without running crazy algorithmic models? Will Booth really prepare me for this changing world?

The answer to all of these questions: absolutely yes.

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What’s In My Bag? Summer Internship Edition

Hi everyone! I’m Faria Jabbar, a second year at Booth. I’m excited to share my Booth experience with you over the course of this year, and hopefully help you imagine what your own Booth experience could look like. It’s hard to predict what this year will bring, but expect a lot of posts from me about marketing, exploring Chicago, and my interest in retail/style.

As of now, I stand on the other side of some of the most fun and intense 10 weeks I’ve ever had. This summer I had the opportunity to make the switch from marketing consulting to the brand marketing, working as a marketing intern at Nestle’s Ice Cream division in Oakland, CA. Specifically, I worked on developing a Marketing Plan for a No Sugar Added ice cream, as well as a shelf schematic (determining ice cream flavors that should be on shelf in the grocery store).

A big question mark I had before starting school was around the summer internship – what do you actually do? The answer varies a lot depending on the internship – but hopefully a look at what was in my bag this summer will provide some insight into the world of brand marketing.

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