Tag Archives: Marketing

Coffee on the Third Floor – Jean-Pierre Dubé

Even if you have a remote interest in marketing at Booth, Jean-Pierre Dubé is your guy. In his roles as the Sigmund E. Edelstone Professor of Marketing, director of the Kilts Marketing Center, and the course scheduler for the Marketing department, Prof. Dubé is the primary gatekeeper of the breadth of marketing knowledge that reaches Booth students.  He is also an appointed Faculty Research Fellow at the National Bureau of Economic Research, such that his research areas span both quantitative marketing and economics.

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What Does Data-Driven Marketing Really Mean?

One of my favorite posters on Booth’s campus says: “50 years ago, we revolutionized finance. Now we’re on to marketing.” In applying to Booth, I had heard that “data-driven marketing” was a growing trend and that the Booth curriculum would prepare me for this new world of marketing. However, I wondered, do real companies really follow a data-centered approach to marketing? Can I be a good marketer without running crazy algorithmic models? Will Booth really prepare me for this changing world?

The answer to all of these questions: absolutely yes.

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What’s In My Bag? Summer Internship Edition

Hi everyone! I’m Faria Jabbar, a second year at Booth. I’m excited to share my Booth experience with you over the course of this year, and hopefully help you imagine what your own Booth experience could look like. It’s hard to predict what this year will bring, but expect a lot of posts from me about marketing, exploring Chicago, and my interest in retail/style.

As of now, I stand on the other side of some of the most fun and intense 10 weeks I’ve ever had. This summer I had the opportunity to make the switch from marketing consulting to the brand marketing, working as a marketing intern at Nestle’s Ice Cream division in Oakland, CA. Specifically, I worked on developing a Marketing Plan for a No Sugar Added ice cream, as well as a shelf schematic (determining ice cream flavors that should be on shelf in the grocery store).

A big question mark I had before starting school was around the summer internship – what do you actually do? The answer varies a lot depending on the internship – but hopefully a look at what was in my bag this summer will provide some insight into the world of brand marketing.

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Psychologist to Marketer, Part III: The Internship

In case you missed my previous posts on career switching and marketing classes at Booth, let me bring you up to speed. Prior to Booth, I trained as a clinical psychologist and worked as an assistant professor. Currently, I am a second year student at Booth pursuing a career in marketing. Over the summer, I was an associate brand manager intern with a large consumer packaged goods company. In this post, I will describe my internship experience in hopes that it will give you a sense of what an internship in brand management is like.
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Psychologist to Marketer, Part II: Staying the Course

As a career-switcher moving from psychology to marketing, Booth’s marketing coursework has been important for giving me the knowledge and skills I need to transition successfully to a new career. Although I have enjoyed many of my courses at Booth, I want to highlight my favorite courses here (in no particular order). Continue reading Psychologist to Marketer, Part II: Staying the Course