Tag Archives: Marketing

VR for Cable Companies? Booth Students Capture Another Win with Comcast Case Competition

Entering my second year, I realized that packing more exciting things into an already busy-enough schedule  is what we have become really good at. One of the most important secrets to make everything work is the people around me. During the course of the past 4 months, I was lucky enough to join a fantastic journey about virtual reality.

Read on to find out how a handful of us Booth students made our mark on the media and entertainment industry with our winning market strategy pitch for TV and online video innovation.

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LoL – Not Only Short for Laugh out Loud

What is in your mind when someone mentions a business with more than 100 million monthly (27 million daily) active users? For me, social network and instant messaging seemed to be the only safe bets – it is the same size as Pinterest or LinkedIn according to Statista 2016 data. But let’s try harder and I will give you some hints – the average session length is around 40 minutes… in a row! Still no clue?

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Perseverance and Support

I was born and raised in Panama City, Panama. I started my life in the corporate world when I turned 20, as a Customer Finance Manager at Procter & Gamble, and completed my undergrad degree at night, while working during the day. I loved this world and was completely fascinated by the complexity, the excitement, the love for the brands, the interactions with consumers, the brilliant people that I worked with, and much more. A couple of years later, I decided I wanted to pursue a marketing career in the health & beauty industry, so I took a job as a Product Manager at L’Oreal. Even though I was in what I call, “the best school for Marketing and Business”, especially for emerging markets, I felt trapped in a bubble I couldn’t get out of. When I recognized this, I made the decision to pursue a more impactful and broader perspective of business through an MBA, rather than just continuing a traditional path of a CPG marketer. This is when I decided I wanted to pursue an MBA in the United States

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Valerie Angelkos Quintero  is a second-year Booth student recently featured on MBA Mama.  She wanted to share her story with The Booth Experience.

Coffee on the Third Floor – Jean-Pierre Dubé

Even if you have a remote interest in marketing at Booth, Jean-Pierre Dubé is your guy. In his roles as the Sigmund E. Edelstone Professor of Marketing, director of the Kilts Marketing Center, and the course scheduler for the Marketing department, Prof. Dubé is the primary gatekeeper of the breadth of marketing knowledge that reaches Booth students.  He is also an appointed Faculty Research Fellow at the National Bureau of Economic Research, such that his research areas span both quantitative marketing and economics.

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What Does Data-Driven Marketing Really Mean?

One of my favorite posters on Booth’s campus says: “50 years ago, we revolutionized finance. Now we’re on to marketing.” In applying to Booth, I had heard that “data-driven marketing” was a growing trend and that the Booth curriculum would prepare me for this new world of marketing. However, I wondered, do real companies really follow a data-centered approach to marketing? Can I be a good marketer without running crazy algorithmic models? Will Booth really prepare me for this changing world?

The answer to all of these questions: absolutely yes.

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