Over the last few years, Booth students have been increasingly interested in pivoting to the technology industry post-business school. Just this year, tech became one of the Top 3 industries that Booth students recruited for. As Booth Technology...
We sat down with second-year student Hannah Van Demark, a co-chair of the Media, Entertainment & Sports Group, to learn more about what drew her to Booth’s latest Marketing for Good event and what she learned by attending. The Marketing for Good...
Each year, the Kilts Center for Marketing hosts a Marketing Case Competition, where students form teams and hone essential skills in marketing, management, and consulting. Students get hands-on experience in brand management by using consumer data...
Think about engaging storytelling, killer on-hands experience, creative and analytical resolutions and you will get Michelle St. Jacques, CMO of Molson Coors.
Product innovation is a huge part of the technology industry and a large part of what drew me to the tech space as a post-MBA career. At my summer internship at Adobe, I realized that a big part of my job involved working with product teams and so I...