It’s almost the end of the winter quarter and we are back again with another article on our dear friend Flexible Curriculum and how current second years have leveraged the flexibility offered by Booth to reach their professional and academic goals...
We sat down with second-year student Hannah Van Demark, a co-chair of the Media, Entertainment & Sports Group, to learn more about what drew her to Booth’s latest Marketing for Good event and what she learned by attending. The Marketing for Good...
Each year, the Kilts Center for Marketing hosts a Marketing Case Competition, where students form teams and hone essential skills in marketing, management, and consulting. Students get hands-on experience in brand management by using consumer data...
Think about engaging storytelling, killer on-hands experience, creative and analytical resolutions and you will get Michelle St. Jacques, CMO of Molson Coors.
This summer I took a brand management internship with the spirits company, Beam Suntory. I had a fantastic summer working on their tequila brand, Hornitos, and found three things allowed me to get the most out of the experience. I’m sharing...