As marketers, there is a certain fascination with the Super Bowl. This sporting event provides the largest stage for television ads, with close to or exceeding 100 million viewers every year. Naturally, we are curious how marketers will use their...
As a first-year student finishing her first marketing course, I loved seeing how industry leaders and diverse voices have used their MBA to propel their careers at events hosted by the Kilts Center for Marketing. Keynote speakers Nina Barton, CGO...
I remember reading about the Kilts Center’s Marketing Case Competition when I was just an applicant last year. As a consultant interested in making a career switch to marketing, the competition seemed like an incredible opportunity to gain hands-on...
This year has required adjustment and flexibility not just from people, but also events. The 2020 Booth Marketing Conference was no exception. For the first time ever, the Booth Marketing Group organized a fully virtual Marketing Conference.From...
As a first-year student pursuing marketing at Booth, one of my goals is to engage with faculty, alumni, and the greater Chicago community about how companies can prioritize and embrace equity. The Kilts Center’s inaugural Marketing for Good event...