I remember reading about the Kilts Center’s Marketing Case Competition when I was just an applicant last year. As a consultant interested in making a career switch to marketing, the competition seemed like an incredible opportunity to gain...
This year has required adjustment and flexibility not just from people, but also events. The 2020 Booth Marketing Conference was no exception. For the first time ever, the Booth Marketing Group organized a fully virtual Marketing Conference.From...
As a first-year student pursuing marketing at Booth, one of my goals is to engage with faculty, alumni, and the greater Chicago community about how companies can prioritize and embrace equity. The Kilts Center’s inaugural Marketing for Good event...
With the pivot to an online student experience, the Kilts Center for Marketing put together Marketing Masters, a virtual event series featuring senior-level marketing alumni. Speakers included Rohit Tripathi, ’05, SAP; Scott Uzzell, ’98, Converse;...
Katherine Bell, editor-in-chief at Quartz, a global business news site, has had extensive experience in the digital transformation of media organizations as editor-in-chief of Barron’s and, before that, as an editor at Harvard Business Review’s HRB...